How can we help?

Series audience retention shows whether people come back after they try your program once.

First and second attendance

• Endzah looks at who attended a first edition, then who returned for a second.
• Retention rate summarizes that return behavior across the series window shown.

Retention windows

• Cards may show short windows such as 30 or 90 days depending on the insight surface.
• A higher rate means more first-time guests returned within the window.

Segments

• Core fans: guests with the strongest repeat pattern across editions.
• Regulars: people who come back often but are not the very top tier.
• Newcomers: first-edition guests still early in their journey.
• At-risk: guests who have not returned recently when they previously did.

What to expect

• Segments can overlap. One person may count toward more than one group when their behavior fits both.
• Small series produce unstable percentages until you have enough editions and guests.

How to use it

1. Open Series insights for the program you care about.
2. Read retention alongside loyalty and health.
3. Act on at-risk and newcomer patterns with messaging or programming outside Endzah.

Limitations

• Retention uses check-in and ticket redemption data from your editions.
• Transferred tickets credit the holder who redeemed, not every intermediate owner.

Still stuck? Open Support from the site footer, or email support@endzah.com with your account email and a short description of what happened.